Cidrerie du Minot
Since the 1970s, the Demoy family has been on a remarkable journey, leaving their native Brittany to establish the du Minot Ciderhouse in Quebec. Their unwavering passion for cider-making has been the driving force behind their success. In 1988, their Crémant de pomme Du Minot made history as the first Quebec artisanal product to grace the shelves of SAQ, a testament to their journey. For over five years, we have been privileged to be part of their story, collaborating closely to elevate their brand to new heights.
Services
Representation
Branding
Packaging
Photography
Social media
Content Creation
Website
Target audience
For all cider lovers and those curious about Quebec’s terroir products.
Our target audience comprises individuals who appreciate traditional ciders made in an artisanal manner. Although their demographic is quite large, they are presently looking for ways to attract younger consumers.
Objectives
The du Minot Ciderhouse is a renowned industry leader with a solid reputation and a loyal fan base. Atipico has been entrusted to develop fresh and innovative approaches to promote their exceptional products. This involves identifying strategic product placement opportunities and creating modern content that appeals to a younger audience.
Strategy
Our strategies range from the creation of modern packaging, to participation in key events across the region, to influencer marketing campaigns.
accounts reached in 90 days
subscribers
Total views on Reels
The Plinko
Our team devised an interactive and fun activation plan to showcase the diverse range of products offered by La Cidrerie du Minot. Our main goal was to create an enjoyable environment that would increase brand visibility through games and promotional items. For several months, our PLINKO games were a regular feature, accompanied by our dedicated brand ambassadors who interacted with customers through product tastings and games from 3 to 5 days a week. This dynamic activation not only increased sales in a fun way but also helped to build stronger connections with customers, further establishing the brand’s presence in the market.
We participated in several summer events throughout the province, including the Festival des Couleurs Rigaud, les Vendanges de Magog, and les Premiers Vendredis au Stade Olympique, reaching over 80,000 people during the season.
Statistics
of cider sold per activations
Increase of
in sales throughout the summer
