Fizz
Fizz Mobile is a Mobile Virtual Network Operator (MVNO) that operates in Quebec, Canada, under the umbrella of Videotron, a significant telecommunications provider in the region. Fizz Mobile provides both prepaid and postpaid mobile plans, including voice, text, and data services, and its primary target market is Quebec. Fizz Mobile stands out by offering flexible plans, competitive pricing, and a customer-focused approach that empowers customers to take control through its online self-service platform.
Services
Target audience
Young adults
Millennials
Gen Z’s
Immigrants
Objectives
Atipico led the Fizz mobile phone service roll-out campaign, tasked with boosting brand recognition, addressing inquiries about the new service provider, enticing individuals to join the program, and distributing engaging giveaways. This initiative marked a groundbreaking moment in the industry, as Fizz introduced highly competitive pricing through their innovative online platform.
Strategy
Atpico’s strategy involved recruiting a young and enthusiastic team of brand ambassadors who would represent FIZZ throughout the entire activation period. We also created a detailed itinerary where two groups of ambassadors would visit key locations that attract high foot traffic, particularly among younger consumers.
