Neige
Neige is a well-known institution in Quebec, famous for being the first to create and promote ice cider. The brand is synonymous with creating emotions and encouraging socializing. With a focus on innovation, the company offers a unique and refreshing take on cider, which is modern, accessible, and of high quality, perfectly in line with its brand identity.
Services
Design
Social Media
Influence campaign
Photography
Video
Website
Target audience
Predominantly women aged 18 to 30.
Objectives
Our aim was to enhance brand visibility, drive sales growth, and establish a strong presence at lifestyle and cultural events.
Strategy
Atipico crafted a comprehensive social media strategy, encompassing creation, management, and a key partnership with a prominent lifestyle influencer. This strategy also included strategic product placements at notable women’s and cultural gatherings.
On Instagram, @neige_co epitomized the brand’s essence through a dynamic and constantly evolving editorial calendar. Deliberately cultivating a festive and sophisticated ambiance, it served as a source of lifestyle inspiration for women. The Reel format showcased regular events and shared cocktail recipes, occasionally in collaboration with reputable brands.
