Representation
Discover the Benefits of Quality Representation Services.


Atipico offers two unique representation services in the wine and spirits industry. Whether you’re looking for qualified ambassadors to animate your tastings or a representative to represent your products at the SAQ, you’ve come to the right place!
Brand ambassadors
& Wine and Spirits Ambassadors
Brand Ambassadors & Wine and Spirits Ambassadors
Why do we provide this service?
We often encountered unqualified brand ambassadors at SAQ tastings who lacked basic product knowledge and provided incorrect information, which would damage the brand’s reputation and lead to customer dissatisfaction.
What makes our brand ambassadors superior?
Our trained brand ambassadors are equipped with the necessary knowledge and skills to answer questions and provide accurate product information. They also happen to be charismatic and approachable!
How do we train our WSBA's (Wine and Spirits Brand Ambassadors)?
We ensure that all of our ambassadors are well-trained for every product they represent. Atipico organise des cours de maître (masterclass) avec des experts de l’industrie, fournit des vidéos de formation et des fiches techniques avant chaque dégustation, et administre des quiz pour garantir que chaque membre est bien préparé pour sa dégustation.
Does it really make a difference?
Absolutely! We have the highest sales statistics for animated tastings at the SAQ. Many reputable importation agencies have chosen us to animate all of their tastings.
We are everywhere
Across the province!
We are everywhereAcross the province!
Discover the exclusivity of our personalized service, carefully designed for you by our experienced ambassadors in every corner of Quebec.

Atipico can be proud to count among its ranks some of the most talented wine and spirits ambassadors in the province.
Our statistics speak for themselves.
in a 3-hour tasting session.
We are
an agency for agencies
— Wine & Spirits Representatives
In our industry, no other agency offers the possibility of hiring representatives for a specific period or mandate. We understand that smaller wine and spirit importation agencies or local producers lack the need or financial capabilities to hire full-time sales employees to represent their products. That’s why our solution is the perfect fit for these companies.
Our sales team can be hired only when needed, providing a flexible and cost-effective way to promote products. So, if you are looking for a team that can help you sell your products quickly or need assistance activating a promotional “push,” we are the solution you’re looking for.
When working with the Atipico Sales team, you benefit from the expertise of sales reps, coordinators, and a marketing team.
Today, we proudly represent distinguished companies, including La Cidrerie du Minot, La Garde and Les Spiritueux Nomades. We are also privileged to collaborate with smaller importation agencies such as Cellier des Cigales. We are also privileged to collaborate with smaller importation agencies such as Cellier des Cigales.